How Brands Grow: Part 2 Revised : Including Emerging Markets, Services, Durables, B2B and Luxury Brands (9780190330026)

This book will change the way you think about marketing forever.Following the success of international bestseller How Brands Grow: What Marketers Don't Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

Product details

• Format Hardback | 248 pages
• Publication date 23 Sep 2021
• Publisher Oxford University Press Australia
• Imprint OUP Australia and New Zealand
• Publication City/Country Melbourne, Australia
• Edition Statement 2nd edition
• ISBN10 0190330023
• ISBN13 9780190330026

Download How Brands Grow: Part 2 Revised : Including Emerging Markets, Services, Durables, B2B and Luxury Brands (9780190330026).pdf, available at ebookdownloadfree.co for free.

>DOWNLOAD NOW<