Contemporary Marketing (9781305075368)

CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Because it is so technologically advanced, student-friendly, instructor-supported, and more relevant than ever, CONTEMPORARY MARKETING, Seventeenth Edition, remains in a class by itself.

Product details

• Format Hardback | 768 pages
• Dimensions 237 x 284 x 30mm | 1,882g
• Publication date 05 Jan 2015
• Publisher Cengage Learning, Inc
• Imprint South-Western College Publishing
• Publication City/Country Florence, United States
• Language English
• Edition Statement 17th edition
• ISBN10 1305075366
• ISBN13 9781305075368
• Bestsellers rank 2,021,523

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