Sports Marketing : A Strategic Perspective: International Edition (9780131293854)

For Sports Marketing courses offered in Business and/or Sports Administration programs.

Keeping pace with the ever-changing environment of the sports world, Matt Shank takes a strategic business perspective and goes behind the scenes of sports marketing. Fully updated with new examples, the third editon is organized around a strategic marketing process framework and gives extensive treatment to understanding consumers as spectators and participants, as well as planning the sports marketing mix (product, price, promotion, and place). Also a popular choice because it offers more teaching resources than any other sports marketing/management textbook.

Product details

• Format Paperback | 624 pages
• Dimensions 226 x 251 x 19mm | 916g
• Publication date 01 Oct 2004
• Publisher Pearson Education (US)
• Imprint Pearson
• Publication City/Country United States
• Edition Statement 3rd edition
• ISBN10 0131293850
• ISBN13 9780131293854

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