E-Commerce : Fundamentals and Applications (9780471493037)

A comprehensive introduction to the underlying technologies of e-commerce. This book explores the full range of technologies, protocols, and techniques necessary for building successful e-commerce sites. The authors begin with an overview of the Internet and the Web, then quickly move on to explain server-side programming techniques, cryptography and Internet security, and how to take advantage of leading-edge technologies such as mobile agents, WAP, XML, and data mining tools. Placing this technical know-how in business context, the authors then walk readers through actual e-commerce applications, from Internet payment systems to Web advertising and publishing. A running case study depicting a Virtual Book Store (VBS), step-by-step programming exercises, and real-world examples round out this highly practical, easily accessible guide.

Product details

• Format Paperback | 504 pages
• Dimensions 191 x 235 x 27mm | 882g
• Publication date 28 Jan 2002
• Publisher John Wiley & Sons Inc
• Publication City/Country New York, United States
• Language English
• Edition Statement 1. Auflage
• Illustrations note w. figs.
• ISBN10 0471493031
• ISBN13 9780471493037
• Bestsellers rank 2,134,356

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