The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success (9780071748759)

In The Innovation Secrets of Steve Jobs, bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, first-person interviews with experts and business leaders as well as specific ideas for applying those principles to every business, large or small. The Seven Principles are:

Principle One: Do What You Love
Principle Two: See Genius in Their Craziness
Principle Three: Sell Dreams, Not Products
Principle Four: Offer New
Principle Five: Say No to 1,000 Things
Principle Six: Master the Message .
Principle Seven: Inspire Evangelists
One More Thing . . . Expect Excellence from Yourself and Others
Watch Carmine Gallo talk about a "Think Different" Approach to Innovation - Based on the Seven Guiding Principles of Apple CEO Steve Jobs.The seven principles combine to form a framework that readers can employ to bring innovation and creativity to every part of their job and their lives!

Product details

• Format Hardback | 272 pages
• Dimensions 163 x 236 x 25mm | 534g
• Publication date 23 Nov 2010
• Publisher McGraw-Hill Education - Europe
• Imprint MCGRAW-HILL Professional
• Publication City/Country New York, NY, United States
• Language English
• Edition Statement New
• Illustrations note 1 Illustrations, unspecified
• ISBN10 007174875X
• ISBN13 9780071748759
• Bestsellers rank 112,928

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